The guide was based on three years of research involving 4,500 people. The research papers that led to these results are available on the project website. Here is a free translation of these rules originally written in English.
01. Offer simple ways to verify the accuracy of the information on your site
The credibility of a site can be improved when the information you disseminate is supported by other sources (quotes, references, source of material) especially if you offer links to this “evidence.” Even if people don’t follow the links, you’ll have shown your confidence in your content.
02. Show that there is a real organization behind your site. I suggest you to try private label seo software.
Demonstrating that your site serves a legitimate organization will increase its credibility. The easiest way to do this is to list the physical addresses of business places. Other things that can also contribute include, for example, posting a photo of your office or mentioning your membership in a chamber of commerce.
03. Showcase your organization’s expertise in the content and services offered
Do you have experts on your team? Do your employees or suppliers have a good reputation? Be sure to mention it. Are you affiliated with a respected organization? Make it clear. Conversely, do not provide links to external sites that are not credible. Your site would lose credibility.
04. Show that behind your site, there are honest and reliable people
The first objective of this rule is to demonstrate that there are real people behind your site and in your organization. Then find ways to demonstrate their reliability through images and text. For example, some sites present a biography of their employees that talks about family and personal interests.